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CEO Mark Zuckerberg announced the new feature, called Dating, during the F8 developer conference last Tuesday.

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Madigan said that it is unclear whether Facebook will choose to revoke the ability of third-party apps to use Facebook profile information in this way, but it would seem anticompetitive and against the company's best interests.

Few folks know more about online dating than Mark Brooks.

He’s advised many dating sites in the past, including Vancouver’s own Plenty Of Fish (POF).

POF remains one of the world’s most popular dating websites, but as users flock to mobile en masse, the ground beneath the industry’s biggest players is shifting fast.

(MTCH) , on the other hand, has been around for a long time and online dating is its sole focus, Rice said.

The dating products company includes brands such as Match, Tinder, Plenty Of Fish and Ok Cupid, and the company makes money on its dating sites by selling subscriptions, premium services and ads.

Perhaps not from personal experience—he’s married—but rather when it comes to the business side.

Brooks has been tracking the online dating industry for over a decade, and these days runs New York-based Courtland Brooks, a consultancy focused on this niche sector.

Match Group was spun out as a public company from IAC/Inter Active Corp. "We're flattered that Facebook is coming into our space -- and sees the global opportunity that we do -- as Tinder continues to skyrocket," Match Group CEO Mandy Ginsberg said in a statement. UPDATE: IAC -- majority owner of Match -- responds to Facebook dating announcement: "Come on in. Their product could be great for US/Russia relationships." �� w/ @saraashleyo pic.twitter.com/VXCqzd Eqc P — Kaya Yurieff (@kyurieff) May 1, 2018 While the success of the Dating feature depends in part on the security of Facebook's data, competitors like Match and EHarmony Inc.

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